Chinese internet giant ByteDance announced plans to discontinue two of its apps in India, its largest foreign market, and urged its users to move to TikTok.
Vigo Video and Vigo Lite, two apps that allow users to create and share short sketches and lip sync with Bollywood songs, posted a message early Monday (local time) to announce that they would be discontinued in late October this year. .
In his message, titled “A Farewell Letter,” ByteDance said he regretted closing the applications, but offered no explanation for the decision. The Indian news outlet Entrackr first saw the letter.
Unlike TikTok, ByteDance’s most popular app, Vigo Video and Vigo Lite have struggled to break into the world’s second-largest internet market. Although TikTok has more than 200 million users in India, Vigo Video had around 4 million monthly active users last month and Vigo Lite was only able to accumulate 1.5 million users, according to one of the leading mobile information companies, data that an industry executive shared with TechCrunch.
While Vigo Video gained less than 1 million users in a year, Vigo Lite destroyed the same amount during the same period, the data showed.
Both apps regarded India as their largest market, but have been available in several other markets, including the neighboring nation of Bangladesh, for example. It is unclear if ByteDance is discontinuing the app in all markets. The company did not immediately respond to a request for comment.
The move, despite poor application reception in India, is a surprise. Recruitment posts sent by ByteDance last month described Vigo as one of the company’s biggest businesses in India.
Other publications reveal that the company is seeking to hire executives to aggressively explore ways to monetize its services in the country. ByteDance’s TikTok app has been scrutinized in India in recent weeks for failing to actively remove videos promoting violence, animal cruelty, racism, child abuse and the objectification of women.
In his message to users of Vigo applications today, ByteDance said it will help them migrate their videos to TikTok. At TikTok, “you will be able to show your talent to a larger group of friends. We can’t wait to see you [there]! »The message reads.