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Pinterest new Report Gives The Good News On The Changing Behavior of Users for Online Grocery

COVID-19 has halted the global business. No have thought this that 2020 has brought so much change in our lives out of sudden. In the current scenario, the only industry that is booming is the eCommerce industry. As many people were staying in their homes to stop the virus from spreading and maintain social distancing, online grocery service picks up the pace. 

The Social Media site, Pinterest has published an insight that indicates the online grocery shopping in the month of March has doubled.

Many of us used to go to the shops to buy groceries and other things then this pandemic happened and we are forced to stay at home. As the pandemic begins, delivery boys become heroes who save us from going outside by providing all the necessary items to our doorsteps. This has boost 50% increased in the online grocery shopping and a 40% increase compared to the last year.

This is no surprise that these results are in favor of online grocery shopping and in these tough times many people opt to shop online. This also indicates that the behavior of people towards e-commerce is changing and we would see a higher trend for these in the time to come.

This insight from Pinterest also got supported by the e-marketers which indicate that COVID-19 causes and enduring effect on online grocery shopping. Those people who never bought groceries online will buy this time and will fell in love with the idea of buying online in the time to come. This new trend of buying online will leads towards more broad shifts in e-commerce behavior.

However, this is not a strong proof to justify the higher trend in the e-commerce industry as online shopping is on the rise since the last two decades, but the pandemic caused by the COVID-19 definitely brings the first breakthrough which was required. Many companies including Amazon saw a higher trend in the time of lockdown.

The insights indicate that Pinterest draws over 70% of the online grocery shopping in the month of March. This is mainly due to the fact that Pinterest users are more tech-friendly and adopt new technology easily rather than ordinary customers and they also love shopping online.

Grocery retailers also took advantage of this opportunity by going online and pinning their items on Pinterest to help users buy online.

There is no indication whether this trend will continue when the pandemic is over and everything is being back to normal but we can confirm with reports that the e-commerce growth is here to stay for a longer-term. This pandemic has changed the thinking of many business owners as they move to the online world rather than continuing offline. We have also seen companies like Facebook launching shops feature to provide small businesses with a platform to sell online.

You can read the report here.

Online Shopping

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